Wes.C.Chang@newegg.com

Amazon commanded nearly 60% of U.S. online retail purchases in 2021. So, why would you want to sell your company’s products anywhere else?

Channel diversification is a good idea for a myriad of reasons. Today, over 50% of online stores have started using multiple channels to optimize their sales. They’re expanding their reach, but they’re also mitigating the risks and controlling the costs that come with Amazon overdependence. Through channel diversification, you can drive more business at a time when e-commerce sales have grown over 50% since 2019.

Let’s take a closer look at what you need to know.

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